Huli Rum Rum Price (60ml, 90ml, 180ml, 375ml, 750ml)

Huli Rum Rum Price: Huli Rum, India’s first premium jaggery-based rum, is revolutionizing the perception of rum in the country. Launched on August 15, 2024, by founders Aruna Urs and Chandra S, Huli aims to establish rum as a premium spirit rather than an economical drink. This blog explores the pricing, origins, and market impact of Huli Rum.

Origins of Huli Rum

Huli Rum was inspired by a local sugarcane-based moonshine that Urs and Chandra discovered in Huliyar, Karnataka. Determined to refine this traditional liquor into a world class spirit, they experimented with over 20 sugarcane liquors across Karnataka before establishing India’s first micro distillery in Nanjangud Taluk, Mysuru. Huli is handcrafted using single-origin jaggery, lending it a unique flavor that distinguishes it from traditional molasses-based rums.

Brand Details

Huli Rum Rum Price

Huli Rum is positioned as a premium spirit in India, with pricing reflecting its high-quality ingredients and craftsmanship.

The price variation accounts for excise duties and retailer margins, making it a high-end offering in the Indian market. Huli Rum is initially available in Bengaluru and Mysuru.

Market Position and Consumer Reception

Traditionally, rum in India has been seen as an affordable beverage. Huli challenges this notion by targeting discerning consumers aged 35-55, appealing to both men and women. With the rising demand for premium alcoholic beverages in India, Huli Rum aims to carve a niche in the market by emphasizing craftsmanship, heritage, and quality.

Huli Rum is not just another rum; it is a bold statement redefining the premium spirits market in India. With its jaggery-based composition, high-end pricing, and commitment to quality, Huli stands out as a trailblazer in the industry. As more consumers explore premium spirits, Huli Rum is poised to leave a lasting impact.